PROBLEM

How might we create a Canada that is more empathetic and responsive to those suffering from dementia?

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OUR SOLUTION

Develop an integrated digital campaign and interactive website to empower Canadians with information about the signs of dementia. The site features five everyday environments where symptoms of dementia might be expressed; an office, a restaurant, a kitchen, navigating public transit, and operating a motor vehicle. Viewers are encouraged to explore the space, learn about triggers for those dealing with dementia, and then informed about ways to provide support to both loved ones and strangers.