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I am a human centred designer, strategist, and both an award-winning art director and creative director. Over the last fifteen years, I’ve worked across Canada at some of the country’s top advertising and design agencies, developing breakthrough multi-platform solutions for a wide range of clients such as Bell, ICBC, Kids Help Phone, Target, and Covenant House, as well as many provincial and federal government ministries.

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I hold a Master of Design from OCADU in Strategic Foresight and Innovation. Combining formal training in foresight and design thinking methodologies with my experience in communication design uniquely positions me at the intersection of creative and strategic disciplines. I’m at my best when I’m digging deep, examining problems, studying behaviours, uncovering insights, working in teams and generating innovative solutions.

EDUCATION

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OCAD University | 2012 - 2016

Master of Design, Strategic Foresight and Innovation

 

OCAD University | 2001 - 2003

Bachelor of Design (Hons), Advertising and Design

 

Queen’s University | 1998 - 2000

Communication, Culture and Information Technology

AWARDS

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Lotus Awards

Marketing Awards

Advertising and Design Club of Canada 

London International Advertising Awards

Canadian Young Creative Competition

AD AND DESIGN SKILLS

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Strategic Development, Conceptual Development, Graphic Design, Illustration, Art Direction, Creative Direction, Workshop Facilitation, Client Presentation, Team Management

 

Experienced developing integrated campaigns

for digital, print, broadcast and experiential

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Adobe Illustrator, Photoshop and Indesign, Sketch, Keynote

 

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UX SKILLS

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Research and Synthesis
Generative Research, Problem Framing, Ethnographic Research, Design Thinking, User Interviews, Surveys, Focus Groups, Backcasting, Horizon Scanning (STEEPV), System Mapping, Stakeholder Matrix, Literature Review

 

Foresight Skills
Identifying Key Trends and Drivers, Three Horizons Framework, Wind Tunneling

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Solution Design
Persona Creation, User Journeys, Storyboards, Wireframing, User Interface, Scenario Development, 2 x 2 Matrix, Business Model Canvas

WORK EXPERIENCE

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Creative Director | Strategist | Service Designer

Freelance Consultant, August 2019 - Present

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I consult with a broad range of clients on the development of creative and strategic campaigns across multiple platforms, drawing on foresight and design thinking methodologies gathered from my Master of Design in Strategic Foresight and Innovation from OCADU. 

I apply my experience to end-to-end projects, beginning with leading clients and stakeholders through the discovery phase; framing the problem, understanding the context, and establishing the criteria for success. From there I embark on the research phase, leaning on empathy to keep the key user at the heart of the exploration. I then participate in and oversee the convergence phase; bringing discoveries and insights into focus, and identifying opportunities for innovation. And finally, working towards the creative output; from the conceptual stage, through iterations with clients and stakeholders, through production and post-production, to the final client delivery.

Clients

Dentsu, Juniper Park/TBWA, RBC Ventures, War Child Canada

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Creative Director | May 2015 - July 2019

Manifest Communications, Toronto

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For four years I led the creative department at Canada’s leading social cause agency; creating and overseeing national and regional campaigns for government agencies and some of Canada’s highest profile charities and nonprofits.

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  • My role spanned traditional creative, management and client-facing 

  • Led the creative department in breakthrough concept
    development and execution for multi-platform campaigns: digital
    display advertising and SEM, social media, websites, print, collateral,
    radio, digital videos, and television broadcast

  • Mentored the creative department composed of full
    time writers, art directors and designers, plus freelance creatives
    and producers

  • Developed and managed client relationships; led creative
    presentation meetings, worked to iterate the creative with clients,
    and worked closely with clients throughout the production phase

  • Oversaw creative output; from the conceptual stage, through
    production and post-production, to client delivery

 

Clients
Government of Canada (Economic and Social Development Canada, Health Canada, Statistics Canada) Government of Ontario (Ministry of Children and Youth Services, Ministry of Community and Social Services) YMCA Canada, Kids Help Phone, Covenant House, The Kidney Foundation of Canada, St Joseph’s Health Centre  

 

 

Senior Art Director | 2010 - 2015

Freelance, Toronto

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As an in-demand senior art director, I worked directly with senior agency leadership, clients, and partnered with a range of senior copywriters to deliver high-profile creative campaigns for some of Canada’s biggest brands and advertisers.

 

Agencies

Zulu Alpha Kilo, Bensimon Byrne, DDB, JWT, kbs+, Cundari, Mosaic

 

Clients

Bell, CocaCola, Cineplex, BMW, CIBC, Canadian Tire, President’s Choice, Target, Scotiabank, Workopolis, Ontario Ministry of Health, Atkinson Foundation, Olivia Chow mayoral campaign 

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Senior Art Director | 2008 - 2009

Karo Group, Vancouver

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Art Director | 2004 - 2008

Wasserman & Partners, Vancouver 

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Art Director | 2003 - 2004

Extreme Group, Halifax 

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Intern & Jr Art Director | 2003

Rethink, Vancouver

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